Do you communicate well with your employees? Do you think that they understand where what they do falls in the Big Picture? How about what will happen to them and their job when the Big Picture changes?
Communicating the Big Picture to your employees matters. It matters to your bottom line a lot more than you think. There’s two reasons for this.
The first reason is employee security and trust. In our modern (unfortunately debt-ridden) society, workers have a lot of pressure on them at home. They need their income and their jobs. They need to be made to feel secure about their jobs and the companies that provides them. When management doesn’t communicate with employees, employees often fear that there’s a good reason why. They start to think bad things are in the works. They start to gossip more in their search for information and work less. They distrust management more and more. They search for jobs. They quit and move to greener pastures. Even the employees who stay around do poorer work and feel more anxiety. They don’t know where the company is going, what its goals are, and therefore they don’t understand which way to run or do their work. Without knowing what the company values and wants, they don’t even know if they’re doing a good job or what their job performance is being judged based on.
The second reason is employee productivity. Employees that understand how what they do fits into the Big Picture will usually do a much better job at fulfilling their roles in that picture. They know what the company wants and is measuring them by, and they can concentrate their efforts better. Knowledge breeds confidence, security, and being included makes them feel more like a part of something greater. It’s fundamental to building the team that is your company.